Lucy sitting down with Cheri, the marketing director of Orchard Corset (Cheri went on to become CEO after Jeff’s retirement)

In late February I visited Orchard Corset headquarters in Wenatchee, Washington, USA. Jeff (the Owner) and Cheri (the Marketing Director) were able to sit down with me and answer a few questions I had about their business and where they see themselves in the corset industry.

We discussed several matters within the corset community, such as the definition of “corset” being probably a little too loose, how Orchard sets itself apart from other OTR companies by their customer service, blog and website, their careful process in choosing both models and corsets to reflect what their clientele want, and their goals for the future.

Thanks very much to Jeff, Leanna, Cheri and all those at Orchard Corset for making this trip happen, and for shining a little light on how an OTR company works from their perspective.

Watch the interview below!

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Questions and timeline:
0:40 How many years has Orchard Corset/ Crepe Suzette been in business?
0:50 In the years you’ve been in business, how has the popularity of corsets changed (if any)?
1:45 How do you see the corset industry, and where do you place yourself within that industry?
4:20 We understand that Orchard Corset is known for its excellent customer service – in what other ways do you serve your clientele?
7:25 What are your goals for the business in the next couple years?